The large amount of choice in today’s marketplace can be confusing for consumers who want an easy and fast way of finding the best solution for them e.g. the best online shops, hotlines or employers.
On behalf of our media partners, we conduct extensive tests in order to determine the “best of the best” in each category. We identify a number of criteria, which are relevant from the customer perspective, to assess the quality of a provider. As a result of our subsequent market research we are able to establish the importance of each criterion to the customer. For each company we then test the criteria extensively, repeatedly and in detail.
As an example, we identified over 8,500 German online shops for our partner Computer Bild, testing each of them against over 80 individual criteria. To our knowledge, this is Germany’s largest shop test. The best 750 online shops are listed in the “Top Shops” ranking, published annually in Computer Bild.