TESTBILD and Statista present the best shops and businesses in 40 German cities

Where do Germans prefer to go when they want to buy groceries, shoes or furniture? Where do they go to exercise or to organize trips abroad? We have addressed these questions for the first time, in cooperation with the TESTBILD, by carrying out a comprehensive online survey. We asked customers in the 40 biggest cities throughout Germany which stores and places they prefer the most within their town.

In up to 20 different categories, e.g. bakeries, supermarkets, opticians or delivery services, the respondents were asked to evaluate the shops by several criteria, such as service, choice or value for money. The result is a ranking of the 1456 best rated shops and businesses in 40 cities which may now carry the label “The Best in Town”.

The complete ranking can be found in the just published issue of the German magazine TESTBILD 3/2017. For more information, you can also click here.


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