Bild_englisch_b 30.03.2017

Statista has developed the Made-In-Country-Index

It is not only due to the immense volume of international goods transported nowadays that the meaning of the “Made in” label is more important than ever. For consumers it represents a bundle of perceived product attributes, ranging from fair production and sustainability over excellent design and high quality to great value for money. The Made-In-Country-Index (MICI) 2017 developed by Statista is an index for the reputation of products from various countries all over the world.

In cooperation with Dalia Research, we surveyed 43,034 people from 52 countries between December 2016 and January 2017. The participants were asked about their perception of products from the various countries of origin. In total, we retrieved 129,102 individual assessments with each country being assessed by at least 2,500 people. The index for each of the 49 countries and the European Union is calculated using the average weighted share of positive assessments reached by that country. Additionally, the study includes perceived changes in the image of the various countries over the last 12 months as well as product attributes associated with products from these countries.

Further information on the methodology and infographics regarding this topic can be found here. You can download the complete study here.



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